Eleandra’s Esthetics Logo Design
For my corporate identity and branding class in the spring of 2026 I had to create my own fictional brand. This project taught me about all the factors to consider when creating your own brand such as brand image in the media and world, color picking and the associations made with them, and the amount of work and effort that goes into creating a logo. I learned to make numerous different drafts of my logo and to utilize the five types of logos (wordmark, lettermark, emblem, abstract, and pictorial) as well.
Label Design
I created my Boba House of the Rising Sun label design in the spring of 2025. This project allowed me to visualize how a logo would look when applied to real life materials and see it as more than just a 2D image. This project also challenged me to create three distinct but similar logos as well to represent the different flavors I had chosen.
Card and Gift
The Card and Gift project tasked me with utilizing interesting character design and working with said design to create marketable products which were cards and wrapping paper. The project tasked me with working with a cohesive character design and making sure reuseable designs stayed the same throughout the numerous iterations of merchandise.
Mercyhurst University Graphic Design Department Mural
Created throughout the spring semester in 2025 I worked on this project with another student, Samantha McDonald. The mural was a long process that took around four months to complete and required me to manage my time wisely between my work for classes, other jobs, and the mural itself. It also tasked me with working collaboratively with another person to create a cohesive, yet still distinct design.
Infographic Poster
The infographic poster was one of the first designs I ever created in the fall of 2023. The project tasked me with using statistics and data to back up claims I had made about the destruction deforestation causes. I learned how to use vectors to my advantage as well such as the trees used in the poster. Lastly, I created the graph in the middle as well to also help back up my claims and evidence, which are cited at the bottom of the poster.
Black and White Portrait of Chappell Roan
The black and white portrait of Chappell Roan was created through the use of patterns to achieve different values and lighting. Denser more compact patterns were used to achieve a darker value or shadows while lighter and less compact patterns were used to achieve a lighter value. This project tasked me to think outside the box on how I use patterns and how to see value differently. I created this project in the spring of 2025.
